Marketing Databases

Business Source Premier (Off-campus access restricted to CCSU users)
Business Source Premier provides full text for over 2,500 scholarly business journals covering management, economics, finance, accounting, international business and much more.

Lexis-Nexis Academic Universe (Off-campus access restricted to CCSU users)
Provides access to a broad range of information resources including full-text news services, legal, legislative, biographical, accounting and tax information, and many other services.

Media Finder (Off-campus access restricted to CCSU users)
Media Finder is a database containing subscription, mailing list, print specs, and advertising information for magazines, newsletters, catalogs, and other periodicals published in the U.S. and Canada. Access is restricted to 2 users at a time.

Electronic and Print Journals

Search Consuls for Electronic and Print Journals in Marketing

Print Encyclopedias, Dictionaries, and Handbooks

Search the Library Catalog (CONSULS)

Note: REF = Reference Dept. – Third Floor

The Lifestyle Market Analyst (REF HF5415.33 U6 L54) - library retains the current year
Wilmette, IL: Standard Rate and Data Service, c1989

Dictionary of Marketing Communications (REF HF5412 G68)
Thousand Oaks, CA: Sage, c2004

Dictionary of Marketing Research (REF HF5415.2 M48)
Chicago: St. James Press, c1987

Market Share Reporter (REF HF5415 M38  v. 1-3) - library retains the current year
Detroit, MI: Gale Research, c1991-

Marketing: the Encyclopedic Dictionary  (REF HF5412 M47)
Oxford, UK; Malden, Mass: Blackwell Business, 1999

Dictionary of Marketing Terms (REF HF5415 D4874)
Lincolnwood, Ill.: NTC Business Books, 1995

Encylopedia of Consumer Brands (REF HF 5415.3 E527 v.1-3)
Detroit: St. James Press, 1994

Websites

American Marketing Association
AMA's website, Marketing Power, provides news, articles, and reports.
http://www.marketingpower.com/

Statistical Sites on the World Wide Web
Maintained by the Bureau of Labor Statistics, this site provides links to sources of statistical data worldwide.
http://www.bls.gov/bls/other.htm