Local advertisements florished during the Great War.  Images like this one for Modart Corsets played upon Service and Patriotism.  Take note of exactly what is going on here.  There is an American Red Cross Nurse with a service dog in an ad for corsets.  Ultimately the corset service is the thing being sold.  This image plugs calling on women who are not only for the war, but are ones doing something about it.  Association is a powerful tool.  We all want to be associated with the winning side.  Is Modarts suggesting that their corsets are worn by nurses or that nurses prefer their corsets?

Women Will Win This War

Women could not serve in combat, but they certainly had a major impact on the war machine.  They served directly in the military as Army and Navy Nurses, totaling almost 23,000 members.  Many more served in the American Red Cross.  Images such as this one were quite common.  Where it came to women, generally speaking this was the first war that they were allowed to make an impact.  Without women, the war may have turned out drastically different.

The Woman's Land Army comprised of approximately 20,000 women volunteers who worked agricultural jobs where the men were off serving.  They would write in to the papers with techniques for canning, pickling and war friendly recipes anyone could make and not go over on their rations.  Women flooded the industries where men were called from.  For the first time, a large percentage of women made up industrial jobs beyond textiles.  Rosie the Riveter may have been famous from World War II, but her mom did the same a generation before, and with less recognition.