Title
Colt War Advertisement
Subject
Colt Manufacturing; Connecticut Firearm Production in World War I
Description
Colt Manufacturing advertising their influence in war efforts, referring to themselves as the National Standard Through All Wars.
While the Colt Manufacturing Company grew tremendously during the Great War Era, the industry did not rely solely on government orders for business. Stock in the Colt Company grew by over four-hundred percent in the 1910s, with equally astonishing growth in employment and sales.
When the war ended, however, Colt struggled to maintain it's growth. This resulted in lower salaries, cut hours, and advertisements, like this one, to increase sales to the general public.
In 1929 the Great Depression hit the Colt Company hard, leading to eventual worker strikes in the 1930s, and a steep decline in stock value considering the enormous growth during the war.
Advertisements such as these show the reputation Colt had for supplying firearms during wars, the rigorous quality of their product, and their almost desperate pitch to the public to increase general sales during times of military peace.
While the Colt Manufacturing Company grew tremendously during the Great War Era, the industry did not rely solely on government orders for business. Stock in the Colt Company grew by over four-hundred percent in the 1910s, with equally astonishing growth in employment and sales.
When the war ended, however, Colt struggled to maintain it's growth. This resulted in lower salaries, cut hours, and advertisements, like this one, to increase sales to the general public.
In 1929 the Great Depression hit the Colt Company hard, leading to eventual worker strikes in the 1930s, and a steep decline in stock value considering the enormous growth during the war.
Advertisements such as these show the reputation Colt had for supplying firearms during wars, the rigorous quality of their product, and their almost desperate pitch to the public to increase general sales during times of military peace.
Creator
Colt Manufacturing
Date
1914-1945
Contributor
James Annunziato
Rights
Public Domain/Fair Use
Format
.jpg
Language
English
Type
Advertisement
Original Format
Advertisement